![]() These included a 19th century oil painting featuring a familiar blue box (the Doctor’s Tardis) on display in the Walker Gallery in Liverpool, the Doctor’s Sonic screwdriver trapped in amber at the Natural History Museum, co-ordinates hidden at a filming location on Google Maps, the Doctor’s friend Mary Shelley leaving a coded message in the British Library and an intriguing ‘Unknown Object’ (the Doctor’s Sonic Screwdriver) displayed in The Science Museum. #FindTheDoctor was born and eager fans got to work, dedicating the next six weeks to working together to solve the epic mystery.ġ3 clues were hidden in the real world and online (meaning fans from all over the world could get involved). ![]() It began when fans spotted a message hidden in the end board of Dr Who’s Comic Con teaser trailer, which led to a secret website where excited fans discovered a voice message from The Doctor’s companion, Yaz, explaining that she was missing. In order to bring the disturbance of Flux to life, BBC Studios Creative developed an interactive treasure hunt, leading fans to spot hidden messages across its teasers for the show. Therefore the idea had to be simple yet effective. Unlike other contemporary sci-fi mainstays such as Star Wars and Marvel, the team behind the Dr Who push had only a limited budget with which to play. The team behind the campaign needed to ensure the success of the show overall, while also driving fans both new and lapsed to engage with its digital channels. BBC Studios Creative was given the brief to develop an innovative 360 campaign to promote the season, bringing the intrigue and scale of its plot to life. Dr Who: Flux was a 6-hour mystery marathon, featuring collapsing dimensions and muddled timelines.
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